Rochester, NY · Family-owned taquería

Good food.
Good vibes.
pura vida.

Homemade Mexican & Costa Rican food, cooked with love and lots of magical flavors. Always fresh. Always unique.

See the menu Find a location
Birria quesadilla with a melted cheese pull
The Pura Vida Ville sloth mascot holding a taco and an agua fresca
Birria tacos with a side of consomé for dipping
A Jarritos soda and fresh food on the counter

Our story

“Pura vida” means pure life

It’s how they say “life is good” in Costa Rica, and it’s how we cook. Pura Vida Ville was built on family, tradition, and the belief that great food brings people together.

Our kitchen is rooted in Costa Rican heritage and the vibrant flavors of Mexico. Every dish carries our story, our roots, and our commitment to this community.

Family-owned Fresh daily Authentic flavor

— Tatiana & Reginald, founders

Off the regular menu

This week’s specials

Dishes we don’t make every day. When they’re gone, they’re gone — call ahead to check what’s on.

Specials get posted first on Instagram → @puravidavilleroc

Take a little pura vida home

Merch & goods

Handmade goods from our family and Pura Vida Ville gear. Photos and online ordering are on the way — ask us in store in the meantime.

Online store coming soon

Want something now? Call the shop or send us a note and we’ll set it aside.

Call Gates Call Irondequoit Email us

Come say hi

Two spots, same love

Give the gift of flavor — gift cards available in-store for birthdays, holidays, graduations, or just because.