Rochester, NY · Family-owned taquería

Good food.
Good vibes.
pura vida.

Homemade Mexican & Costa Rican food, cooked with love and lots of magical flavors. Always fresh. Always unique.

See the menu Find a location

Birria quesadilla with a melted cheese pull

The Pura Vida Ville sloth mascot holding a taco and an agua fresca

Birria tacos with a side of consomé for dipping

A Jarritos soda and fresh food on the counter

Our story

“Pura vida” means pure life

It’s how they say “life is good” in Costa Rica, and it’s how we cook. Pura Vida Ville was built on family, tradition, and the belief that great food brings people together.

Our kitchen is rooted in Costa Rican heritage and the vibrant flavors of Mexico. Every dish carries our story, our roots, and our commitment to this community.

Family-owned Fresh daily Authentic flavor

— Tatiana & Reginald, founders

Off the regular menu

This week’s specials

Dishes we don’t make every day. When they’re gone, they’re gone — call ahead to check what’s on.

Birria ramen — noodles in rich consomé with tender beef — Fri – Sun Birria ramen Ramen noodles in our slow-cooked birria consomé with tender beef, onion and cilantro.

Chifrijo — rice, beans, chicharrón and pico de gallo — Weekly Chifrijo Costa Rican classic: white rice, kidney beans, crispy chicharrón and pico de gallo, served with chips.

Gallo pinto plate with rice, beans and sweet plantains — Sundays Gallo pinto Traditional Costa Rican rice and beans with sweet plantains, tender beef and cheese.

Homemade soup of the day with tortilla chips and avocado — Ask us Soup of the day Homemade, different every day, always served with chips and a squeeze of lime.

Specials get posted first on Instagram → @puravidavilleroc

Book catering with Tatiana

585-967-9826 Email us

Take a little pura vida home

Merch & goods

Handmade goods from our family and Pura Vida Ville gear. Photos and online ordering are on the way — ask us in store in the meantime.

Online store coming soon

Want something now? Call the shop or send us a note and we’ll set it aside.

Call Gates Call Irondequoit Email us

Come say hi

Two spots, same love

Gates

WestMar Plaza

2115 Buffalo Rd
Rochester, NY 14624

585-287-5208 Directions

Irondequoit

I-Square

400 Bakers Park, Suite 404
Rochester, NY 14617

585-319-5655 Directions

Give the gift of flavor — gift cards available in-store for birthdays, holidays, graduations, or just because.

Our new site is
cooking.

Good food.
Good vibes.
pura vida.

“Pura vida” means pure life

Tacos, burritos & more

This week’s specials

We’ll cater your next one

Merch & goods

Two spots, same love

WestMar Plaza

I-Square

Our new site iscooking.

Good food.Good vibes.pura vida.

“Pura vida” means pure life

Tacos, burritos & more

This week’s specials

We’ll cater your next one

Merch & goods

Two spots, same love

WestMar Plaza

I-Square

Our new site is
cooking.

Good food.
Good vibes.
pura vida.